To provide the learner with and overview of the basic principles and practices of marketing.

• To examine the elements of marketing
• To examine consumer behavior
• To examine therole of product planning in marketing
• To examine the stages in the personal selling process

Course Length:  240 minutes

Developing Marketing Strategy- Fundamentals of Marketing
Marketing Defined

• What is marketing?
• Micro- versus macro-marketing
• Marketing and the economy
• Stages of economic development
• TOPIC TEST

• Defining consumer behavior
• Influencing consumers
• Making choices
• DECISION PATH: Rebranding
• DECISION PATH: Making a sale
• TOPIC TEST

• Definition of a product
• Business products
• Branding and brand familiarity
• Packaging
• TOPIC TEST

• Sales prospecting
• The sales presentation
• Identifying customer needs
• DECISION PATH: Rebranding
• DECISION PATH: Making a sale
• TOPIC TEST

• 500MHz Pentium or faster with 512MB Ram (1GB recommended)
• 1024 x 768 minimum monitor screen resolution with 16-bit video card
• Windows 2000, XP or later MAC Compatible
• Broadband connection (256 kbps or greater) connection recommended
• Internet Explorer 6.0+ or Firefox 2.0+
• Flash Player 9.0+ required for most courses
• Sound card with speakers or headphones for audio playback
• Browser JavaScript must be enabled