To be effective, marketing techniques have to be in tune with the most current market. Our program will make sure that you are not lost in the jungle of old school marketing. You will be brought up to date on the latest and most effective techniques for the new economy. Our innovative and comprehensive program will teach you:

• The role of product planning in marketing
• Product lifecycles
• Product development
• How to manage marketing channels

You will learn all this and more using real life examples, role play and hands-on exercises! Our online Marketing and the New Economy course is packed with details. You will learn all you need to know to be an effective marketing professional in today’s economy utilizing modules such as:

• Marketing Plan Implementation and Evaluation
• Marketing and Corporate Strategy
• Innovations and Marketing
• Marketing and Societal Issues

Each of these modules contains various topics, so click on the table of contents tab for a full description.

You are not going to find a better program to get you up to speed with marketing in the current economy, so consider your search over and sign up now!

Marketing in the New Economy Table of Contents

Implementation and Evaluation

• Topic aim and objectives
• Implementing marketing plans
• Marketing plans and quality
• Analyzing and controlling plans
• Marketing cost analysis
• Topic Summary
• Test

• Topic aim and objectives
• Marketing and finance
• Marketing and production
• Marketing and accounting
• Marketing and human resources
• Topic Summary
• Test

• Topic aim and objectives
• Understanding the market
• Forecasting
• Planning for international marketing
• Hands on
• Topic Summary
• Test

• Topic aim and objectives
• Marketing in society
• The costs of micro- versus macro- marketing
• Responsible marketing
• Decision path: Improving the marketing system
• Topic Summary
• Test