A successful product starts with a good plan, and this online course will insure that you have the ability to build and execute plans like a pro. The program will cover all aspects of Product Planning and Management from the basic principles of marketing to advanced product planning and implementation. By enrolling in our course will learn topics such as:
? The role of product planning in marketing
? Branding
? Packaging
? Product life cycles
? Decision paths
? Product development
? Planning and screening
? Idea development
? Managing marketing channels
Check the table of contents tab for a more detailed listing of topics, and then sign up!
Individuals that are looking to advance, find that expanded skill sets mean more money, opportunity, and confidence in their job and other future prospects. If you want to be a valuable resource to prospective employers, then skill with project development is an absolute must.
If you are an employer hoping to increase your employees’ abilities with project development, then our program can fill the bill. Our course offers great benefits for employers, allowing for quick on-the-job training that helps expand current employees’ skill sets. This saves you money on traditional training strategies and makes your employees even more effective with a broader range of skills for use in the workplace.
Our course is the best online training available, so sign up now and master project development for only pennies a day!
Fundamentals of Marketing Table of Contents
Product Planning
- Topic aim and objectives
- Definition of a product
- Business Products
- Branding and brand familiarity
- Packaging
- Topic Summary
- Test
Product Life Cycle
- Topic aim and objectives
- What are product life cycles?
- Managing stages in the life cycle
- Decision path: Managing the product life cycle
- Topic Summary
- Test
Product Development
- Topic aim and objectives
- Planning and screening
- Idea development
- Topic Summary
- Test
Marketing Channels
- Topic aim and objectives
- Marketing channels and place
- Channel relationships
- The make-up of a channel system
- Topic Summary
- Test
500MHz Pentium or faster with 512MB Ram (1GB recommended)
1024 x 768 minimum monitor screen resolution with 16-bit video card
Windows 2000, XP or later
MAC Compatible
Broadband connection (256 kbps or greater) connection recommended
Internet Explorer 6.0+ or Firefox 2.0+
Flash Player 9.0+ required for most courses
Sound card with speakers or headphones for audio playback
Browser JavaScript must be enabled