The ability to market your product is absolutely essential if you want your business to succeed, and our online course "The Role of Marketing" will teach you how to do it. Our comprehensive course will use bite-sized easy to understand modules to teach you:
- The elements of marketing using commonly used terms
- The role of marketing in organizations
- How marketing strategies are created
Our fun and interactive program uses:
- A non-traditional approach to learning good business etiquette
- Real life examples
- Interactive role playing
- Hands on exercises
To teach you in a fun and interesting way.
You will love your online course, so why wait? Get started today!
Course
Length: 120 minutes
The Role of Marketing
Marketing Defined
- Topic aim and objectives
- What is marketing?
- Micro- vs. macro- marketing
- Marketing and the economy
- Hands on
- Topic Summary
- Test
Marketing and the Organization
- Topic aim and objectives
- The marketing concept
- Marketing strategy and the marketing mix
- The marketing plan
- Implementing a marketing strategy
- Decision Path: Implementing a marketing strategy
- Topic Summary
- Test
Marketing strategies
- Topic aim and objectives
- Marketing opportunities
- Market segmentation
- Approaches to segmentation
- Topic Summary
- Test
- 500MHz Pentium or faster with 512MB Ram (1GB recommended)
- 1024 x 768 minimum monitor screen resolution with 16-bit video card
- Windows 2000, XP or later MAC Compatible
- Broadband connection (256 kbps or greater) connection recommended
- Internet Explorer 6.0+ or Firefox 2.0+
- Flash Player 9.0+ required for most courses
- Sound card with speakers or headphones for audio playback
- Browser JavaScript must be enabled